Case Study
Recently, a client in the ATV, UTV and Boating after market speaker enclosure retail space, came to us for consulting purposes. The client, Wetbox MDA asked us to help improve their SEO and website content to boost sales. Our approach for every client is the same, figure out the goals for their business, look at their website and online footprint, then look for free ways first, that can help the client improve sales, conversions, or other clearly defined goals. Once we have exhausted the FREE website marketing and SEO possibilities, then we move to improving Search Engine Optimization and from there we move to the online Pay Per Click (PPC) or Social Media Marketing. We have worked with thousands of small business owners so we understand the need to exhaust all the free possibilities for marketing before moving on to spending the advertising budget on paid marketing and ads.
The following case study for Wetbox MDA begins with us helping them add their products to the Free Google Merchant Center. Google Merchant Center Accounts are free to set up and your products get listed on what is a search engine for retail products. Every e-commerce store should have their Google Merchant Center account set up and integrated into their online store. In the case of Wetbox MDA they use the Shopify Platform and a simple API Application seamlessly integrates Google Merchant Center into the back end of the website, so every time a product is added or removed from the online store, it automatically adds or removes the product listing from Google Merchant Center. Automations like this help e-commerce business owners focus on more important aspects of running the business. When we consulted for this company we also automated email reminder notifications for abandoned carts that have lead to an increase in customers coming back and completing their purchase.
Set Up Google Merchant Center Account
The FREE Google Merchant Center Account was set up on March 5th and it is very apparent that these free product listings are driving traffic to the website. Wetbox MDA has also had 5 sales from these free listings. The 5 sales they had resulted in $15,300.00 dollars for custom enclosure sales. These free Google Merchant Center listings are only going to improve over time and will eventually start generating between 15% to 20% of the overall monthly sales based on our past history with similar clients. Again, this was a free avenue that was not being exploited by our client, and now this method of selling online products is going to benefit the client exponentially. The other FREE avenue for generating sales for this client comes from Facebook Groups. We helped this client by joining Facebook Groups and blogs that speak directly to their client base. We post events that the client has been to or events for off-roading enthusiasts that the client is going to take part and these highly engaging posts helped the client gain exposure and the “Social Trust” necessary to be successful in the e-commerce space. This client is on pace to hit one million in sales for this year!
NOTE: This client has expressed interest in having us do a website redesign on the Shopify Platform they are currently using to host the e-commerce store.
As you can see based on the image above, this client has improved by leaps and bounds over the previous year in every single measurable metric and has not paid for online marketing yet. All of the results they are enjoying come directly from the addition of written website content for improved SEO and organic search ranking and efforts as well as off website citations and direct interaction with their customers on social media platforms and blogs.
OUR SERVICES
SEO Strategy
Achieving Your Business Goals with Proven SEO Strategies
Our dedicated team employs cutting-edge SEO strategies to propel your website to the top of search engine results pages (SERPs). By implementing white hat SEO practices, we enhance your online visibility and attract organic traffic. From technical optimizations to content strategy, we tailor our approach to meet your specific business objectives and deliver measurable SEO success.
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Dominating Local SERPs for Targeted Business Growth
Specializing in geo-targeted SEO, we optimize your online presence to dominate local search engine results. Whether targeting specific states, counties, or cities, our expertise ensures your business stands out in regional markets. For national businesses, our strategies surpass local competitors, driving increased visibility and attracting targeted leads from diverse geographic locations.
Keywords: geo-targeted SEO, dominate local SERPs, targeted business growth, specific states, counties, cities, national businesses, increased visibility, targeted leads
Driving Business Success through Strategic PPC Campaigns and Media Buying
Enhance your online presence and boost revenue with our expert PPC and media buying services. From search engine marketing to compelling social media ads, we optimize campaigns for maximum ROI. Whether launching new products or promoting services, our tailored approach ensures your ads reach the right audience at the right time, driving conversions and fueling business growth.
Keywords: PPC & media buying, strategic PPC campaigns, maximize ROI, search engine marketing, social media ads, drive conversions, business growth
Crafting Comprehensive Digital Strategies to Propel Your Business Forward
At our core, we specialize in developing robust digital strategies tailored to your business objectives. Whether it’s enhancing online presence, driving conversions, or expanding market reach, our meticulous planning ensures every digital activity aligns with your overarching goals. From website optimization to comprehensive digital marketing campaigns, we strategize for sustained growth and visibility in competitive landscapes.
Keywords: digital strategy, comprehensive digital strategies, online presence, driving conversions, digital marketing campaigns, sustained growth, competitive landscapes
Elevating Your Website Content to Attract Quality Traffic
Transforming your website into a magnet for high-quality traffic is our expertise. Through strategic keyword placement, compelling copy, and SEO best practices, we optimize your content to resonate with search engine algorithms and captivate your audience. Our passion lies in crafting engaging, informative content that not only ranks well but also converts visitors into loyal customers, driving sustainable business growth.
Keywords: SEO copywriting, quality traffic, strategic keyword placement, compelling copy, SEO best practices, engaging content, sustainable business growth
Maximizing Your Social Media Presence for Effective Engagement
Harnessing the full potential of social media platforms, we elevate your brand’s visibility and engagement. Our tailored strategies amplify your social media profiles, fostering meaningful interactions and driving user engagement. From content creation to community management, we optimize every aspect to ensure your social media marketing efforts yield tangible results and enhance brand loyalty.
Keywords: social media marketing, maximize social media presence, brand visibility, user engagement, content creation, community management, brand loyalty
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